For retail & e-commerce

Win customers for less — and keep the ones you've already paid for.

A human-gated, AI-powered business-automation platform built for retailers and e-commerce brands. Always-on content and campaigns, bulk email promotions, a website assistant that answers product questions from your own catalogue, customer surveys and reviews, win-back and loyalty nurture, CRM sync and an internal knowledge assistant — all on infrastructure you own. AI drafts the work; your team approves every message before it reaches a customer.

Built so your team stays focused on the store — while the engine does the marketing.

Acquire · Nurture · Retain Every message human-approved Your first-party data, your cloud
Where the margin leaks

Acquisition keeps getting dearer — and retention is where the profit hides.

It already costs far more to win a customer than to keep one, and the gap is widening: privacy changes and the end of third-party cookies are eroding paid-ad performance, while an always-on content and campaign cadence, rising service volume and a wall of reviews to manage stretch a lean team thin. The retailers who win are shifting spend to channels and data they actually own.

1

Acquisition costs are climbing

As third-party cookies disappear and ad-tracking tightens, paid performance softens and customer-acquisition cost rises — every new customer you buy costs more than the last.

2

Retention is the real margin

Winning a customer costs far more than keeping one, yet win-back and loyalty often go unworked because the always-on nurture cadence is hard to sustain without the right infrastructure.

3

Always-on, omnichannel

Content, promotions, product answers and reviews never stop — across every channel. "Autonomous" AI that posts on its own is one off-brand message away from damaging the brand.

For retail & e-commerce

What RAD Business gives retailers.

One engine, mapped onto a retail model: always-on content and distribution, bulk email promotions, a product-Q&A website assistant, customer surveys and reviews, win-back and loyalty nurture, CRM sync and an internal knowledge assistant — AI generates the work, your team approves it, and only approved messages reach your customers. The output of a full marketing and customer team, with the brand control retail demands.

A

Always-on content & campaigns

A consistent drumbeat of blog, social and seasonal-campaign content drafted in your voice, plus bulk email promotions to your list — every piece reviewed by your team before it goes out. AI speed with zero off-brand posts.

B

Acquire for less, then retain for more

Landing pages, a capture assistant and AI-drafted nurture turn interest into customers — then win-back and loyalty sequences bring lapsed buyers back. The cheapest sale is the repeat one, automated and human-approved.

C

A 24/7 product assistant

A website assistant answers shoppers' product questions from your own catalogue, with citations — sizing, stock, returns, how-tos — and captures leads around the clock; surveys and reviews listen back; with a knowledge assistant.

D

Own your data, control your cost

Runs on your own cloud, so your customer data stays yours — privacy-resilient, not rented from a platform — with no per-seat SaaS sprawl and near-zero idle cost. You keep the data, and you keep your costs optimized and bill predictable.

Put to work

Six ways the engine earns its place.

Campaign calendar

A steady stream of on-brand blog, social and seasonal-campaign content, planned on a calendar and approved before it publishes.

Bulk email & promotions

Newsletters, launches and sale campaigns to your owned list — drafted, approved and sent to the right segments.

Website assistant

Answers shoppers from your real catalogue with citations — sizing, stock, shipping, returns — and captures leads 24/7.

Surveys & reviews

Listen back at scale — post-purchase surveys and review prompts staged for your team, never auto-published.

Win-back & loyalty nurture

Bring lapsed and dormant customers back with timed, on-brand, approved follow-ups — retention worked automatically.

First-party CRM

Every customer and enquiry synced into a CRM you own — the owned-data foundation a privacy-first store runs on.

How it works

You stay in control.

1

AI drafts

Content, replies and campaigns are drafted in your brand voice, from your own catalogue and information.

2

Your team approves

Everything waits in one simple list. Your people review, adjust and approve — nothing skips this step.

3

It delivers

Approved content publishes and sends; new customer leads and enquiries flow into your pipeline.

In retail, a human is always the last word.

Every message — a promotion, a product answer, a campaign — waits for your team's approval before it reaches a customer. You get AI's speed and output with the brand control retail demands, and because it runs on your own cloud, your first-party customer data never leaves it. That is the difference between marketing that compounds your margin and marketing that puts your brand at risk.

Let's explore where it fits your business.

A short exploratory session to discuss your priorities — acquisition cost, retention and loyalty, campaigns, product support or first-party data — and explore where RAD Business can add the most value, with a path to a pilot in your own cloud.