A human-gated, AI-powered business-automation platform built for manufacturers. Technical content and distribution, lead generation and long-cycle nurture, inbound enquiries and a website assistant that answers from your own spec sheets and manuals with citations, distributor comms, market intelligence, bulk email, surveys, CRM sync and an internal knowledge assistant — all on infrastructure you own. AI drafts the work; your engineers and sales team approve every word before it leaves the building.
Built so your specialists stay on the line — while the engine works the funnel.
Industrial sales cycles are long, technical and run through many stakeholders. Today's B2B buyers self-serve most of the journey before they ever speak to sales — so your content and your answers have to do the selling. Yet in engineering-led firms, marketing is lean, technical content is hard to produce, and qualified leads can go cold over the months it takes to close.
Specifiers and procurement compare options, read the data and shortlist long before a first call. If your content and answers aren't there — accurate and easy to find — you're not on the list.
Producing credible application notes, spec-led content and a steady flow of qualified enquiries is real work — and the people who understand the product are busy building it, not writing.
Deals span months across engineers, procurement and distributors. Without disciplined nurture, warm prospects go quiet — and a "digital-laggard" reputation costs you against rivals.
Technical content and distribution, lead generation and long-cycle nurture, distributor comms, bulk email and surveys, CRM sync and a knowledge assistant grounded in your own documents — AI generates the work, your team approves it, and only signed-off material reaches a buyer. The output of a full marketing, sales and technical-support team, with the accuracy and IP control an engineering brand requires.
Application notes, spec-led articles, landing pages and a capture assistant put credible, accurate content in front of specifiers exactly when they're researching — feeding qualified leads into your pipeline, every piece engineer-approved before it publishes.
AI-drafted, timed follow-up sequences keep engineers, procurement and distributors engaged across a months-long cycle — no thread dropped — plus bulk email and dealer surveys to listen back. Approved by your team, on your brand.
A website assistant answers prospects from your real spec sheets and manuals, with citations, so buyers self-serve accurately and capture as leads round the clock. Inside, an "ask-the-company" assistant answers staff from the same documents, and CRM is kept in sync.
Runs on your own cloud — so your specifications, drawings and manuals never leave it — with no per-seat SaaS sprawl and near-zero idle cost. Your IP stays confidential, and your LLM cost and cloud bill stays predictable with governance.
Application notes, articles and capture pages that reach the self-serve buyer and feed qualified enquiries into your pipeline.
Timed, on-brand follow-ups that keep engineers and procurement warm across the months it takes an industrial deal to close.
Consistent updates, enablement content and announcements for your distributor and dealer network — drafted and approved.
Answers prospects and staff from your own specs and manuals, with citations — so the right technical detail is always to hand.
Structured feedback from customers and distributors — staged for your team to read and act on, never auto-sent.
Turn a stack of badge scans into timed, personalised, approved follow-ups — so the leads you paid for don't go cold.
Content, replies and campaigns are drafted in your brand voice from your own spec sheets, manuals and data.
Everything waits in one simple list. Engineering and sales review, correct and approve.
Approved content publishes and sends; new qualified leads flow straight into your CRM and pipeline.
Every spec, figure and technical claim waits for your team's approval before it reaches a buyer — so no wrong number ever goes out under your name. You get AI's speed and output with the accuracy an engineering brand demands, and your specifications, drawings and manuals never leave your own cloud. That is the difference between marketing that builds your pipeline and marketing that puts your reputation at risk.
A short exploratory session to discuss your priorities — technical content, lead generation, long-cycle nurture, distributor comms or a knowledge assistant — and explore where RAD Business can add the most value, then map a path that fits in your own cloud.